| (Boston, MA) – May 16, 2006 - - Common Sense Advisory, Inc. has seen a
dramatic increase in the demand for independent consulting services on
issues related to website globalization and global content management.
To help meet this need, the Boston-area research and consulting firm
has hired Ben Sargent as a senior analyst. In this role, Sargent will
be responsible for leading business globalization, localization, and
translation research initiatives as well as consulting on globalization
assessment projects. Prior
to joining Common Sense Advisory, Sargent held positions at Lionbridge,
Transclick, and iXL. He was also a member of the marketing team at
International Communications where he was the founder and managing
director of the Webstream & Interactive division. Throughout his
career, Ben has worked for firms providing language services,
developing computer-assisted translation technology, and creating
global websites for large multinationals. "We regularly help
companies rationalize their global business requirements; advising them
on technology and service offerings,” said Renato Beninatto, the
company’s COO and VP of Consulting Services. “Ben's experience in
services, technology, and website globalization adds to our expertise
in providing real world independent research and consulting." Common
Sense Advisory’s consulting clients include global companies from the
information technology, medical device, telecommunications, consumer
goods, and travel industries. |