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As companies strive to reach more customers up and down the socioeconomic ladder in local markets, they are discovering the need for transcreation to communicate their brands effectively. In this brief, we discuss why and how to develop your transcreation strategy.
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- Global Leaders
- Technology Vendors
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Find similar research by |
- Author
Rebecca Ray
- Categories
Best Practices , Business Globalization, Global Leaders, Technology Vendors, Global Marketing, Software and IT, Financial Services, Life Sciences
- Keywords
B2B and B2C global marketing, Ethnic / domestic multicultural markets, Global branding, Global websites, Multilingual search engine optimization, Transcreation, Translation
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