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In both good economic times and bad, we find that people responsible for translation and localization struggle to prove the value of what they do. In this report, we discuss the efforts of localization managers in high-tech market sectors to demonstrate the value of localization. However, our findings on how companies do or don't track return on investment (ROI) should apply to any organization looking to establish objective value for its localization outlays.
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- Global Leaders
- Technology Vendors
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Find similar research by |
- Author
Mimi Hills, Donald A. DePalma
- Categories
Software and IT, Global, Global Leaders, Technology Vendors, Translation and Localization, Best Practices , Business Globalization
- Keywords
Gaming localization, Language and market selection, Localization, Localization maturity, Measurement, Multimedia (audio, video, e-learning) localization, Quality, Return on investment, Software localization, Translation, Translation productivity
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