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November 30, 2011
How to Choose Clients Based on Localization Maturity
by Donald A. DePalma  

 
Summary

The market segmentation strategy for a language service provider (LSP) may involve serious triage of business opportunities, even to the point of rejecting prospective clients (see “How to Drive Translation Sales,” Mar11). A major reason for not working with a given prospect is low localization maturity (see “Localization Maturity Model 2.0,” Jan11). Why? Mature clients can be easier to service, but less mature prospects may incur added cost for onboarding and education in best practices. There is an upside: LSPs that market to evolving organizations may benefit from less competition, the opportunity to become entrenched, and exponential growth over time. This brief outlines a quick test to determine where a prospect falls on that continuum.


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Pages: 3
 

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