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July 31, 2015
Global Website Assessment Index 2015
by Benjamin B. Sargent, Donald A. DePalma  

 
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Summary
Product managers, international marketers, and C-level executives often seek justification for the cost of adding or maintaining languages for online content and social media. Conveying the brand in more languages correlates positively to a range of success metrics, both broad and narrow. In this report, budget owners will find data and charts to help make the business case for languages. Research on industry norms remains an important facet of competitive research for marketing management. The benchmarks found here also show the relative importance of languages and social networks, as found on prominent websites. These benchmarks represent an industry-level consensus among the largest and most visible players, with separate charts for 25 industrial sectors and 30 sub-sector vertical industries.

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  • Technology Vendors
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Pages: 76
 

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