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Reaching 80% of the world’s online population in 2012 requires translating content into more languages than in years past. That’s the bad news. In this brief we reveal the good news that return on investment (ROI) escalates across the board for translation spending as more and more people around the world become information consumers.
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- Registered Users
- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Benjamin B. Sargent
- Categories
Business Globalization, Global Marketing, Market Data, Web Globalization, Global, Global Leaders, Industry Providers, Technology Vendors
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Global websites, High-demand and low-demand languages, Language and market selection, Market sizing, Online gross domestic product (e-GDP), Return on investment, Web globalization, World online wallet (WOW) factor
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