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In a recent report, “Multilingual Websites” (Oct12), we compared the popularity rank of languages on the websites of top global brands with the economic potential of those online audiences. Our research pinpoints Arabic as the most underserved language on prominent websites around the world. Persian, Indonesian, and Hindi are similarly under-represented. This research brief discusses factors that may have slowed the addition of Arabic for prominent websites, and then enumerates why global brands can no longer afford to ignore this economically vital language.
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- Global Leaders
- Technology Vendors
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Find similar research by |
- Author
Benjamin B. Sargent
- Categories
Business Globalization, Global Marketing, Market Data, Web Globalization, Africa, Global Leaders, Technology Vendors
- Keywords
Availability quotient, Country and regional market studies, Foreign media analysis, Global websites, High-demand and low-demand languages, Language and market selection, Language policy, Market sizing, Return on investment, Web globalization
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