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December 05, 2012
Waking Up to Opportunity in Arabic
by Benjamin B. Sargent  

 
Summary
In a recent report, “Multilingual Websites” (Oct12), we compared the popularity rank of languages on the websites of top global brands with the economic potential of those online audiences. Our research pinpoints Arabic as the most underserved language on prominent websites around the world. Persian, Indonesian, and Hindi are similarly under-represented. This research brief discusses factors that may have slowed the addition of Arabic for prominent websites, and then enumerates why global brands can no longer afford to ignore this economically vital language.

Availability
  • Global Leaders
  • Technology Vendors

Pages: 3
 

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