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Buyer and supplier managers base important business decisions on the assumption that paying more or less for translation affects linguistic quality – regardless of whether they are responsible for translation or localization, vendor relations, procurement, project management, or production. However, is there really a direct, one-to-one connection between the two? If so, how strong is it? If not, how should buyers and suppliers behave differently going forward?
Based on a survey of 893 respondents, buyers will learn:
- How prices affect quality – or not – as they go up and down
- Five misconceptions about the price-quality link
- Advice on how to set realistic quality expectations in relationship to price
- Three options for improving the reliability of the price lever to move the quality dial
- Seven actions that suppliers take to make up for lower prices
- Four ways to turn your quality metrics into concrete actions for your suppliers
- Guidelines on how to integrate suppliers into upstream quality initiatives, while keeping costs in line
- Insights into the much larger web of critical variables, in addition to price, that affect translation quality
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