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October 31, 2013
The 116 Most Economically Active Languages Online
by Benjamin B. Sargent  

 
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Summary
Whether your international care agency communicates with a global donor base or your manufacturing company markets its wares to consumers in faraway lands, you will need to support a widening variety of languages in just the next couple of years. This research brief lists annual benchmark data on the size and economic opportunity available to marketers and other communicators in 116 online languages. As in previous years, we provide four sets of numbers associated with each of the languages we studied: Total Online Population (TOP) and Share of TOP (in previous years called Availability Quotient or AQ), plus World Online Wallet (WOW) and Share of WOW (in previous years called e-GDP). New in 2013, we also give a historical view of changing dynamics among the top 25 online languages. A methodology section at the end describes how these annual benchmark metrics are derived.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 9
 

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