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This report offers a detailed look at market opportunities for translation and localization services in the pharmaceutical and medical device sectors. Based on interviews with major buyers of translation and related services in the life sciences field, we outline the views of these customers, describe what they look for in language service providers (LSPs), and review current trends in the life sciences industry that affect the provision of medical translation and localization. We also identify best practices for marketing and selling translation and localization services to these buyers, including an analysis of competitive differentiation strategies.
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- Industry Providers
- Technology Vendors
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- Author
Inna Geller, Nataly Kelly
- Categories
Global, Translation and Localization, Supplier Business Issues, Industry Providers, Technology Vendors, Life Sciences, Best Practices
- Keywords
Differentiation, Localization, Sales and marketing, Software localization, Translation, Vertical market studies
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