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Social media is one of the tools that businesses can use to remain engaged – or become engaged – with their end users in local markets. In this brief, we provide insight into how marketing managers at global firms can prepare to leverage social media in Asia.
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- Global Leaders
- Technology Vendors
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Find similar research by |
- Author
Rebecca Ray
- Categories
Business Globalization, Asia , Global Marketing, Global Leaders, Technology Vendors
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, Language and market selection, Multilingual search, Multilingual search engine optimization, Online customer experience, Online gross domestic product (e-GDP), World online wallet (WOW) factor
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