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Colors can evoke strong emotions. The problem for global marketers is that the meaning of a given hue can vary drastically from one place to another. How can you make sure that the colors you use for your logo, product packaging, and other branding and marketing materials are appropriate for the cultures you wish to target? In this guide, we provide maps to help you quickly identify the connotations of every major color, so that you can determine how your company’s color choices will be perceived in major regions of the world.
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- Global Leaders
- Technology Vendors
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Find similar research by |
- Author
Nataly Kelly, Vijayalaxmi Hegde
- Categories
Global, Web Globalization, Global Marketing, Global Leaders, Technology Vendors, Best Practices , Business Globalization
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Web globalization, World online wallet (WOW) factor
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