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Buyers of language services, translation and creative agencies, and freelancers all report that transcreation is on the rise. But what’s behind it all? In this brief, we cover the reasons why the demand for this specialized service is taking off.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Rebecca Ray, Nataly Kelly
- Categories
Global Leaders, Industry Providers, Technology Vendors, Global Marketing, Best Practices
- Keywords
Global websites, Localization, Localization maturity, Procurement, Quality, Transcreation, Translation, Vendor selection / RFPs, Web globalization
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