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As companies attempt to sell their products and services to more and more demographics in more and more markets around the world, they are discovering that they must adapt or recreate their messaging and content through a service called transcreation. This report covers what the process entails and how it differs from translation, along with insights into the ecosystem, workflow and quality guidelines that enable a shorter learning curve.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Rebecca Ray, Nataly Kelly
- Categories
Best Practices , Business Globalization, Global Leaders, Industry Providers, Technology Vendors, Global Marketing, Translation and Localization, Financial Services, Life Sciences, Software and IT
- Keywords
Localization, Procurement, Quality, Transcreation, Translation, Translation workflow, Vendor management, Vendor selection / RFPs, Web globalization
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