|
|
|
|
|
|
Website globalization practitioners often ask us which countries and languages they should target to maximize return on their translation spend. In July 2009, we released updated figures for total available audience (TAA) and online gross domestic product (e-GDP) for 30 top countries. In this Quick Take, we divulge the top 30 languages, as ranked by share of "world online wallet," or WOW factor -- a metric that every global brand manager should know.
|
|
|
|
- Global Leaders
- Industry Providers
- Technology Vendors
|
|
|
|
|
|
|
|
|
|
Find similar research by |
- Author
Benjamin B. Sargent
- Categories
Global Leaders, Industry Providers, Technology Vendors, Global Marketing
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Return on investment, Web globalization, World online wallet (WOW) factor
|
|
|
|
|