|
|
|
|
|
|
One of the most common refrains that we hear from software vendors and from too many enterprise planners is that "their buyers and developers can handle English." They tell us that as long as the products can ingest, manage, and publish information in other languages, that’s fine. However, "our CMS (or database or ERP) administrators and application developers can get along just fine with English, thank you." How valid is this point of view? This Quick Take summarizes our November 2008 report in a shorter format that should be more digestible by time-starved budget executives.
|
|
|
|
- Global Leaders
- Industry Providers
- Technology Vendors
|
|
|
|
|
|
|
|
|
|
Find similar research by |
- Author
Donald A. DePalma
- Categories
Business Globalization, Global, Translation and Localization, Market Data, Global Marketing, Global Leaders, Industry Providers, Technology Vendors
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, Language and market selection, Localization, Online customer experience, Online gross domestic product (e-GDP), Software localization, Translation, World online wallet (WOW) factor
|
|
|
|
|