|
|
|
|
|
|
International companies that wish to sell goods and services on the web face a range of challenges, such as determining which regions take priority for localization efforts, computing the company's share of the world online wallet, and ensuring that customers' payments will actually go through when they check out. In this Quick Take, we outline the best practices for communicating what something costs in local currency.
|
|
|
|
- Global Leaders
- Industry Providers
- Technology Vendors
|
|
|
|
|
|
|
|
|
|
Find similar research by |
- Author
Benjamin B. Sargent, Nataly Kelly
- Categories
Global Leaders, Industry Providers, Technology Vendors, Global Marketing, Web Globalization
- Keywords
Availability quotient, B2B and B2C global marketing, Geolocation, Global branding, Global websites, International domain naming and registration, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Web globalization, World online wallet (WOW) factor
|
|
|
|
|