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What kind of financial return should your company expect when you localize its products? If you translate your marketing website, will more people buy what you're selling? Or is English enough for both products and the websites that market them? This report tackles those oft-asked questions with an eight-country survey of 351 business buyers.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Donald A. DePalma, Benjamin B. Sargent, Nataly Kelly, Nicole Kustanowitz
- Categories
Business Globalization, Global Leaders, Industry Providers, Technology Vendors, Global Marketing, Translation and Localization
- Keywords
High-demand and low-demand languages, Localization, Software localization, Translation
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