|
|
|
|
|
|
Google aims to break the Indian market open for web marketers, first with search in five Indic languages, and now with Google Translate. In this Quick Take, we give you the rundown on how the "pajama effect" plays out in India -- what languages web marketers will need in order to reach consumers at home in this vast, if incipient, online market.
|
|
|
|
- Global Leaders
- Industry Providers
- Technology Vendors
|
|
|
|
|
|
|
|
|
|
Find similar research by |
- Author
Benjamin B. Sargent
- Categories
Asia , Web Globalization, Market Data, Global Marketing, Global Leaders, Industry Providers, Technology Vendors
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, High-demand and low-demand languages, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Web globalization, World online wallet (WOW) factor
|
|
|
|
|