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Much has been said about the benefits of a global gateway, where visitors can find country or language websites. Common Sense Advisory contends that forcing visitors through a gateway impedes usability. Rather, we advise companies to employ geolocation and/or content negotiation. But global gateways cannot be written off just yet, since they remain a necessary fallback. In this Quick Take, we tease out best practices from the common practices based on examinations of 282 global websites.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Benjamin B. Sargent
- Categories
Business Globalization, Global Marketing, Market Data, Web Globalization
- Keywords
Availability quotient, B2B and B2C global marketing, Geolocation, Global branding, Global websites, International domain naming and registration, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Web globalization, World online wallet (WOW) factor
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