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Visitors to your website immediately find relevant content - as long as they live in the country of your corporate headquarters and speak the default language of your site. If you are based in the United States, with the largest domestic online population (for now), congratulations! Fifteen percent of the world's online population immediately gets relevant content at your site. But what about the remaining 85 percent? In this Quick Take, you will find information on geolocation and content negotiation techniques that will improve online customer experience for visitors coming to your site from other countries and speaking other languages.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Benjamin B. Sargent
- Categories
Global, Web Globalization, Global Marketing, Global Leaders, Industry Providers, Technology Vendors, Best Practices
- Keywords
Availability quotient, B2B and B2C global marketing, Computer-assisted translation, Geolocation, Global branding, Global websites, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Translation memory, Translation technologies, Web globalization, World online wallet (WOW) factor
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