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Successful website globalization renders a set of user experiences in a way that makes core information and services available to audiences in many countries, speaking many languages. Until now, no metric has existed to validate the success or failure of global websites. The Availability Quotient (AQ) gives site owners an objective yardstick with which to measure the effectiveness of their websites in reaching, or not, the billion plus denizens of the online world.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Benjamin B. Sargent, Donald A. DePalma
- Categories
Global, Global Leaders, Industry Providers, Technology Vendors, Global Marketing, Web Globalization, Best Practices
- Keywords
Availability quotient, B2B and B2C global marketing, Geolocation, Global branding, Global websites, International domain naming and registration, Language and market selection, Measurement, Online customer experience, Online gross domestic product (e-GDP), Return on investment, Web globalization, World online wallet (WOW) factor
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