|
|
|
|
|
|
For this report, we looked at 505 websites representing the largest companies and most popular sites in each of the world's top 15 economies. We revisited the age-old question of improving the customer experience, testing the minimum content and functions needed to satisfy online browsers, buyers, and help-seekers across seven distinct "customer experience levels."
|
|
|
|
- Global Leaders
- Industry Providers
- Technology Vendors
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Find similar research by |
- Author
Benjamin B. Sargent, Donald A. DePalma
- Categories
Best Practices , Web Globalization, Technology Vendors, Global Leaders, Industry Providers, Global Marketing
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, International domain naming and registration, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Web globalization, World online wallet (WOW) factor
|
|
|
|
|