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This report lays out an online strategy for companies, associations, and non-governmental organizations considering a more active outreach to this growing population segment. It complements two other reports, “Reaching America’s e-Latinos – Otra Vez” and “When Translation Is the Law” (May07), that deal with e- responses to foreign-language inquiries and government agencies, respectively.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Donald A. DePalma
- Categories
Global, North America, Web Globalization, Global Marketing, Global Leaders, Industry Providers, Technology Vendors
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Web globalization, World online wallet (WOW) factor
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