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February 26, 2005
Reaching America's e-Latinos
by Donald A. DePalma  

 
Summary
Most American retailers tend to ignore minority, ethnic, or multicultural market segments. We report on an exercise in which we contacted 102 internet retailers by webform and e-mail, in English and Spanish. Less than half answered all our inquiries in English, even fewer replied to the Spanish.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 84
 

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