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In this report, we examine what entices a company that needs something translated to buy that service from one supplier rather than another. With over US$10 billion at stake in a famously disaggregated market, can savvy or nimble service providers increase their share by playing arbitrage on the gap between customer needs and what their competitors offer today?
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Donald A. DePalma, Benjamin B. Sargent
- Categories
Global, Translation and Localization, Global Leaders, Industry Providers, Technology Vendors, Best Practices
- Keywords
Differentiation, Localization, Procurement, Sales and marketing, Software localization, Translation, Vendor management, Vendor selection / RFPs
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