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This members-only report discusses localization, the process of preparing country- or language-specific software, websites, and software-dependent products so they can be marketed, sold, used, and supported in other markets.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Donald A. DePalma
- Categories
Best Practices , Global Leaders, Industry Providers, Technology Vendors, Global Marketing, Web Globalization, Life Sciences, Software and IT
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, High-demand and low-demand languages, Language and market selection, Localization, Online customer experience, Online gross domestic product (e-GDP), Software localization, Translation, Web globalization, World online wallet (WOW) factor
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