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The "Beyond Global Websites" report focuses on the language, authoring, translation, engineering, and management tools that will help global enterprises – government, commercial, or academic – meet the content needs and expectations of their target audiences around the globe. These organizations need to increase the productivity of developers and authors creating the applications and content for global distribution. We introduce the translation, localization, internationalization, and management tools that will be most valuable in this effort, discuss where they fit into the application development and content value chain, and outline how we expect these products to evolve over the coming years.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by |
- Author
Donald A. DePalma, Andrew Joscelyne
- Categories
Global Leaders, Industry Providers, Technology Vendors, Global Marketing, Web Globalization, Global
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, Language and market selection, Measurement, Online customer experience, Online gross domestic product (e-GDP), Return on investment, Web globalization, World online wallet (WOW) factor
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