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Corporate E-mail Disconnect
by Donald A. DePalma
July 30, 2004
July 30, 2004

 
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Summary
Well-known global brands have a spotty record when it comes to answering e-mails sent from prospects. In "Corporate E-mail Disconnect" we review the behavior of the 100 most valuable global brands in responding to messages sent to them in English and Spanish. We outline best practices and recommend process and technology solutions that will help companies create a more lasting relationship with their online visitors – and future customers.

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  • Global Leaders
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Pages: 36
 

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