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Well-known global brands may advertise to U.S. Latinos on TV, but many miss the opportunity to address this growing community online. In "Leaving La Vida Loca" we review the web offerings of the 100 most valuable global brands and uncover best practices for a multi-channel appeal to Latinos as consumers, voters, employees, investors, and business owners.
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- Global Leaders
- Industry Providers
- Technology Vendors
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Find similar research by
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- Author
Donald A. DePalma
- Categories
North America, Web Globalization, Market Data, Global Marketing, Global Leaders, Industry Providers, Technology Vendors
- Keywords
Availability quotient, B2B and B2C global marketing, Ethnic / domestic multicultural markets, Geolocation, Global branding, Global websites, Language and market selection, Online customer experience, Online gross domestic product (e-GDP), Translation, Web globalization, World online wallet (WOW) factor
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