Leaving La Vida Loca
by Donald A. DePalma
April 19, 2004
April 19, 2004

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Well-known global brands may advertise to U.S. Latinos on TV, but many miss the opportunity to address this growing community online. In "Leaving La Vida Loca" we review the web offerings of the 100 most valuable global brands and uncover best practices for a multi-channel appeal to Latinos as consumers, voters, employees, investors, and business owners.

  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 42

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