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Localizing Global Brands for U.S. Latinos
by Donald A. DePalma
April 13, 2004
April 13, 2004

 
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Summary
Most global brands do not offer translated websites for Americans who prefer speaking Spanish. These companies run the risk of losing mind share if not sales from 38-million U.S.-resident Latinos. Language service providers (LSPs) should pursue this opportunity to help companies improve their Latin image. Buyers should rely on LSPs to localize their websites and intranets to the needs of ethnic populations throughout society.

Availability
  • Industry Providers
  • Technology Vendors
  • Global Leaders

Pages: 2
 

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