How to Use Research in Sales
by Renato S. Beninatto
December 01, 2002
December 01, 2002

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Do you really know what your customers and prospects think? Localization service companies commission studies of buyers to find out what they think of them. That gives LSPs a little insight, but they have to discount the results because no customer will really tell his supplier the whole truth unless he is really upset. How can you find out what they really think? Use independent research. Find out how you can be a fly on the wall at planning and operational meetings at your customers.

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