Building a Transcreation Strategy in Five Easy Steps
by Rebecca Ray
April 29, 2010
April 29, 2010

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As companies strive to reach more customers up and down the socioeconomic ladder in local markets, they are discovering the need for transcreation to communicate their brands effectively. In this brief, we discuss why and how to develop your transcreation strategy.

  • Global Leaders
  • Technology Vendors

Pages: 2

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