How to Add Geolocation to Your Website in Minutes
by Benjamin B. Sargent, Nataly Kelly
March 14, 2011
March 14, 2011

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Using readily available techniques like geolocation and content negotiation, websites can display relevant content with zero clicks, giving visitors in any target market a “home field advantage” (see “Geolocation Lifts Global Customer Experience,” Mar08). But until now, setting up geolocation involved either monthly fees or complicated implementation of open source software and services. In this brief, we show you a new method to quickly – and thanks to Google, freely – add geolocation capability to any website that can run Javascript. Hello, improved user experience!

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