The World’s 100 Best Global Websites in 2011
by Benjamin B. Sargent, Nataly Kelly
March 30, 2011
March 30, 2011

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Companies, brands, and non-profits seeking to communicate with a global audience – or those providing tools for internet users to communicate among themselves – must understand the unique requirements of geolingual visitors. To optimize the global, multilingual, and multicultural user experience, website operators should maximize language coverage and minimizing the obstacles for users visiting from another country or speaking a different language. In 2010, Common Sense Advisory examined 1,000 websites of leading companies and brands. In March 2011 we published a methodology for scoring successful website localization in a report called “Top-Scoring Global Websites,” along with results for the top-scoring sites. In this brief, we provide a basic introduction to the scoring and the full ranking of the world’s 100 top web properties.

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