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How to Calculate Your Customer’s Localization Budget
by Rebecca Ray, Vijayalaxmi Hegde
March 31, 2011
March 31, 2011

 
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Summary
Understanding the behavior of localization buyers and how they set their budgets can help language service providers (LSPs) to be more strategic in their sales and marketing initiatives. Knowing who owns the budget, what they are likely to spend, and where they are going to spend it can also shorten the sales cycle. Based on a survey conducted of 156 global product developers and localizers, this brief helps LSPs better understand the budgets of localization buyers.

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Pages: 5
 

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