Keep Your Globalization Strategy On-Track
by Rebecca Ray
June 06, 2011
June 06, 2011

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Winning executive approval and peer buy-in to implement a globalization strategy – all while you have a regular “day job”– is a huge challenge. Because the strategy touches all areas of the organization, there are myriad ways for it to veer off-track. Based on current research with more than 30 companies at varying levels of localization maturity and representing several vertical sectors, this brief catalogs six dead-ends for your globalization initiatives and how to steer clear of them.

  • Global Leaders
  • Technology Vendors

Pages: 3

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