A major driver for any corporate foray into global markets is always new revenue and market share opportunities. Every globalization strategy that we have ever seen assumes that it will grow sales well beyond what domestic markets buy. Just how big is this opportunity? It depends on the industry.
To get a sense of how much global markets contribute to the top line of corporate balance sheets, we looked at the Forbes Global 2000 list of the world’s largest companies. Using several sources, we found the total revenue earned and the split between domestic and international sales for 518 of the top 700 companies in the world for which we could find data. This sample included 28 verticals in 44 countries.