Sorting Out the SEO-TM Conundrum
by Benjamin B. Sargent
July 26, 2011
July 26, 2011

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How can you reconcile the use of translation memory (TM) with search engine optimization (SEO)? This question crosses our virtual desks on a regular basis. Companies seek to increase traffic coming to corporate sites from search engines such as Bing, Google, Yandex, and many others. Marketers develop keywords and key phrases for inclusion in copy and in hidden but machine-readable “meta tags” included in page headers – and also in online advertising campaigns and in postings on social media outlets. This brief addresses the issues raised by the proper use of TM and SEO tools for a globalized website.

  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 3

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