How to Assess the Revenue Opportunity of Clients
by Hélène Pielmeier, Doug Lawrence
March 19, 2014
March 19, 2014

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It is usually much easier to gain additional revenue from existing clients than from new ones. But how do you systematically maximize revenues from your customer base? The first step is to find out how much your clients spend on language-related services. In this brief, language service providers (LSPs) that seek more work from direct clients will learn: 1) why determining the client’s overall spend matters; 2) how to get that information; and 3) how to use the data to grow accounts.

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Pages: 5

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