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How to Convey a Global Brand Using Online Video
by Benjamin B. Sargent, Vijayalaxmi Hegde
August 18, 2011
August 18, 2011

 
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Summary
In March 2011, we did a roundup of the companies that had been successful in globalizing their websites and providing easy access to local language content to visitors from different countries. We consider Philips.com, which figured in this list, among the B2B sites with the best global web presence. In this brief, we identify the best practices that set Philips.com apart from its peers. Its use of global and local video assets was a standout feature.

Availability
  • Industry Providers
  • Global Leaders
  • Technology Vendors

Pages: 4
 

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