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August 24, 2011
Localize at Your Own Risk: Closing the Feedback Loop
by Rebecca Ray  

 
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Summary

As organizations centralize language service functions and establish centers of excellence on the technical side of the house, they continue to struggle with how to integrate local market input into their business processes. They also strain to offer appropriate levels of strategic support to in-country staff and partners. This brief explains the causes of these broken links, the consequences of not addressing them, and how to fix them.


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Pages: 3
 

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