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Selling Different Levels of Quality
by Hélène Pielmeier, Doug Lawrence
April 21, 2014
April 21, 2014

 
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Summary
Go to any translators’ forum or language conference and you will find many discussions about quality. Some language service providers (LSPs) advertise their ability to deliver different levels of quality based on their clients’ needs.

Should you get on the bandwagon? Will it increase your revenues – or simply reduce your margins? And are you better waiting to bring up your capabilities when clients struggle, or should you proactively market them to get more business? In this brief, we cover how to: 1) evaluate whether you should resist the push for a multi-level service offering; 2) develop your own menu of services; 3) market your offering; 4) train your customer care team; and 5) manage profitability accordingly.

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Pages: 8
 

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