A Beginner’s Guide to the Localization Maturity Model
by Rebecca Ray, Hélène Pielmeier
April 30, 2014
April 30, 2014

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Companies just starting their global expansion journey have less time to figure out how to do it right than they did five to 10 years ago. International revenue is now too significant for medium- and large-sized businesses to overlook and underfund the translation and localization function. That means that new localization managers must ramp up operations faster than ever. However, whether a manager is new to translation or the company is, the initial period for establishing the translation function is generally fairly chaotic with a lot of firefighting and individual heroics.

What’s needed is a framework, the Localization Maturity Model (LMM) from Common Sense Advisory, to enable translation and localization managers to recognize and integrate the strategic aspects of their role with the operational ones. In this report, we demonstrate how to apply the LMM in organizations in the Reactive phase (Level 1) of localization maturity in the following areas (see “Self-Assessment Checklist for Localization Maturity,” May14 to determine your level of maturity) : 
  • Winning executive sponsorship for globalization
  • Taking command of the translation budget
  • Assembling the team
  • Standardizing workflow processes
  • Developing vendor selection criteria
  • Instituting a proactive quality management model
  • Laying the groundwork for metrics and KPIs
  • Raising globalization awareness

  • Global Leaders
  • Technology Vendors

Pages: 41

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