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Content-Based Marketing Is the New SEO
by Benjamin B. Sargent
April 30, 2014
April 30, 2014

 
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Summary
In old-school search engine optimization (SEO), the idea is to use meta keyword and description fields on every page. In new-school SEO, keyword research still retains its relevance, but its role has changed. Rather than back-filling keywords into content after it has been written, now keywords determine what content gets created in the first place. You can’t fool the engines anymore. This brief gives the rundown on what global brands and the LSPs that serve them should be doing for international SEO.


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Pages: 2
 

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