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Indonesian, Malaysian, and Filipino as Online Languages
by Benjamin B. Sargent
June 04, 2014
June 04, 2014

 
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Summary
Indonesian, Malaysian, and Filipino are state-sponsored languages imposed in the twentieth century that attempt to bridge ethnically and geographically diverse populations. The intent was to achieve a unified national language for education and media. They each derive from a base language already familiar to a large group, subsequently broadened to include vocabulary and some grammatical aspects of other regional languages. In this brief, we address the question of whether these languages are the right ones for global brand websites, or if it is better to go more local or to rely on English.

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Pages: 6
 

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