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Seven Areas to Address for Merging Translation Groups
by Rebecca Ray
July 08, 2014
July 08, 2014

 
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Summary
Marketing and engineering or R&D managers often have questions and concerns as they centralize and merge their translation and localization functions. From engineering, Common Sense Advisory hears, "Marketing isn't very organized when it comes to translation - they could leverage a lot more if they adopted our tools." Marketers claim, "Eight languages are not enough - engineering needs to catch up and ship localized versions for more emerging markets."

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Pages: 6
 

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