Why Localization Matters for Corporate Buyers
by Donald A. DePalma, Benjamin B. Sargent
July 18, 2014
July 18, 2014

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To determine whether localization matters to corporate buyers, Common Sense Advisory surveyed businesspeople with purchasing authority for a range of software and high-tech products. We polled 400 companies across 10 non-English-speaking countries about their online buying behaviors and their attitude toward localized websites and products.

How can you help your clients do a better job internationally? This report contains seven sections: 1) a description of the survey demographics; 2) a discussion of the state of English usage at participants’ companies; 3) a review of what motivates them to buy at English-language sites; 4) an overview of buying behaviors; 5) an analysis of localization preferences; 6) alternatives to full localization; and 7) recommendations on how to use these findings in the sales cycle and client engagements.

  • Industry Providers
  • Technology Vendors
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Pages: 64

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