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Understanding Your Customer's Translation Performance
by Rebecca Ray, Nataly Kelly, Robert G. Stewart
December 21, 2011
December 21, 2011

 
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Summary

Why should you, as a language service provider, care about your customers’ metrics? Because the data based on time, cost, and volume will help you better support your customers by identifying potential weak spots in their processes, organization, and technology. Use the information in this report to approach your clients as a trusted partner instead of merely as a service provider.

Based on data provided by 226 respondents at buyer organizations who manage language-related services, this report provides a set of performance measurements against which translation and localization professionals can establish meaningful comparisons for their own operations. It covers historical data for 2009 and 2010, as well as projections for 2011 and 2012.

We focus on external environment, organizational factors, and project characteristics – the three areas for which we receive the highest number of requests for benchmarking. We cover scope of responsibility, job title, team size, volume, content type, project size, number of languages, number of projects, and turnaround times. We explain how these areas impose boundaries for buyer spending on language services and outline specific ways in which you can act on this data with your customers.


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  • Technology Vendors
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Pages: 37
 

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