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Can Your Spanish-Speaking Prospects Find You?
by Nataly Kelly, Vijayalaxmi Hegde
February 01, 2012
February 01, 2012

 
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Summary
According to the U.S. Census Bureau, the number of U.S. Hispanics is already greater than the population of California, and exceeds the population of Texas, Illinois, and New York combined. Hispanic purchasing power was around US$200 billion in 1990, but grew to $800 billion by 2006 and then surpassed US$1 trillion in 2009. By 2015, it is expected to reach $1.5 trillion. This makes the U.S. Hispanic market one of the top 10 economies in the world (see “How to Craft A Multicultural Web Strategy,” Sep11). This brief arms you with three ways to craft your company’s language strategy for the Hispanic market.

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Pages: 3
 

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